We had this bought as part of a baby hamper when I left work for maternity. The packaging is very basic but that never really bothers me. The cream isn’t as thick as some other branded barrier creams but it absorbs easily and it smells amazing, not over powering but just a lovely clean smell. It’s a big jar so lasts quite a long time but I tended to put too much on my hand because you have to just scoop it out of the tub. I think the cream would work better in a tube so you only squeeze out what you need. That aside it left babies bum lovely and soft, my son has very sensitive skin but didn’t have any issues with this.